COLE DYER

Cole is a dedicated freeride skier from Granite, Utah, where he’s been skiing for 10 years. His standout memory so far: the legendary 2023 season that dropped a record-breaking 903 inches of snow. Drawn to Switch Fleece for its stylish, ultra-comfortable beanies — especially the Sherpa Helo — Cole embodies a laid-back, mountain-focused lifestyle. Off the slopes, he’s just as active, spending his time biking, hiking, fly fishing, and trail running. This winter, Cole hopes to capture epic photos, chase deep snow, and ski with friends as much as possible. Long-term, his goal is simple: enjoy every moment in the mountains and make unforgettable memories.